We make spectacles for people to proudly wear

Our story
There are few things as individual as a pair of spectacles. While our industry has become staid and commoditised, it doesn’t need to be this way.
We were founded to help more people live better lives through spectacles they proudly wear.
Read more about our story here
Our spectacles
Your face is the most beautiful canvas you have, and we believe you should frame it accordingly.
All of our spectacles use the finest materials, and are designed so they can be serviced, repaired, and cared for - a true life companion.
Read more about our process here
Our stores
Each of our stores is unique, designed to reflect the individualities of its environs.
Every store offers comprehensive eye examinations, bespoke services and on-site repairs and adjustments.
Find a store here
Our impact
We want to positively change our industry, while reducing our own impact on the world. We are doing this by:
• Improving standards
• Democratising fit
• Creating a circular economy
Read more on how we're doing this here