Introducing The Covent Garden Collection

Introducing The Covent Garden Collection

In honour of the opening our Cubitts Covent Garden at 41 Monmouth Street, we’re pleased to announce the arrival of The Covent Garden Collection: a series of four silhouettes, available exclusively as made-to-measure in a choice of nearly two hundred acetate colours or sustainable water buffalo horn, in optical or sun. 

Inspired by the colourful history of Seven Dials and Covent Garden, the four Covent Garden Collection frames take their names from streets in the surrounding area.


The Drury takes its name from Drury Lane and, more specifically, the famously-haunted Theatre Royal on the same road. The most renowned of the Grade I-listed theatre’s paranormal residents is the ‘Man in Grey’, the ghost of an 18th century nobleman whose skeletal remains were discovered during renovations within a walled-up passageway.

This ghostly apparition was the inspiration for the Drury’s subtly macabre shape, which takes the top third of a coffin and turns it on its side to create its angular silhouette. 


Birthplace of JMW Turner, home to Voltaire during his exile from Paris, and frequented by Louis Napoleon, Isaac and Benjamin Disraeli, and William Thackeray, Maiden Lane was quite the celebrity haunt in its day.

It’s fitting, then, that another celebrity has inspired the design of Cubitts’ Maiden frame. A redesign of the frames worn by Michael Bentine, star of ‘The Goon Show’ and a regular Covent Garden character, the shape is also reminiscent of the archetypal undertaker frame (quite fitting for a store that was once a funeral parlour itself).


Originally made up of Little and Great White Lyon Street, Mercer Street runs off from Seven Dials at Monmouth Street’s right, and gives its name to the sweeping Mercer frame.

Mercer’s lens shape is inspired by the shadow photography of Hungarian-born American photographer André Kertész and the concept of ‘chiaroscuro’, the effect of contrasted light and shadow. The design of the front is based on two cast shadows, pulling outwards from the centre of the face.


Monmouth, unsurprisingly, is named after our new home: Monmouth Street. Over the years it has played host to Huguenot watchmakers, down-at-heel bird sellers, astrologers, mystics, and infamous quack doctors, the fictional Mr Venus and his shop, the (non-fictional) Mr Brian Epstein, manager of The Beatles, and the ironmongers who fitted out the Titanic, but the sundial at its centre has remained constant.

The Monmouth frame takes a classic panto shape and inverts it, so that its slender top gives way sharply to a capacious lower half, its generous proportions jutting out at right angles like the gnomons of a sundial.

To find out more about The Covent Garden Collection or to book a consultation, stop by Cubitts’ Covent Garden store or email