37 Marshall Street, Soho
London, W1F 7EZ
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Mon - Sat 10-6:30
Sun 12-6

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About Soho

This store is open and offers all of our regular services, including frame repairs and adjustments, lens changes and spectacle fittings, and eye examinations. Regrettably, this store is not wheelchair accessible.

We have been working hard to ensure our store and our team are able to meet you safely. Please expect additional safety measures to be in place during your visit.

We look forward to seeing you soon.

Design Notes

The design of our very first store is inspired by the Soho ‘milk bars’ - vibrant meeting places that were central to youth culture in the 1930s, before reaching their mid-century pomp in the 50s.

The design includes a chequered vinyl floor, wood panelled walls, and brushed aluminium details, referencing the adult video booths of the 1950s. A neon ‘Peepers Show’ sign ushers visitors downstairs to the waiting room, which has been reimagined as a basement boudoir, complete with velour curtain and mood lighting. 


Make a day of it

Our favourite spots nearby, curated by the Soho team.

The Leicester Square Theatre: It would be easy to miss the nondescript entrance to this particular Soho treasure, dwarfed as it is by the gaudy cinemas and late night casinos that fringe the edges of Chinatown. But, don’t be fooled. This unassuming basement theatre plays host to some of comedy’s best and brightest, often at bargain prices. 6 Leicester Place, London WC2H 7BX

Bar Termini: This diminutive Italian bar is modelled after the glamour of old railway station bars, with bare brick walls and the best negronis in London - and that is no word of a lie. With only five tables and three stools at the bar, this Soho gem gets filled up quickly. Go in the day for charcuterie and espressos, or settle in for the evening in the flattering candlelight and try and resist taking one of their pre-bottled cocktails home with you. 7 Old Compton Street, London W1D 5JE

Kettner’s Townhouse: This Soho House-owned hotel and restaurant has the chintzy decor of your maximalist dreams. Think floral lounge chairs, red lampshades over marble counters and tinkling pianos. Plus, the happy hour in their champagne bar (between 5 and 8PM) is dangerously good. 29 Romilly Street, London W1D 5HP

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